Extra Extra
Extra Extra is a newsletter about the tactics and mindsets that drive early startup sales. I’ve helped dozens of startups get results like a 50x in repeatable revenue and a 400% lift in sales calls per week.
It's the climb
I believe selling is the most important thing you can do to find product-market fit. This means selling is more important than doing customer research, running discovery calls, or building a product or prototype. Way harsh, I know. I'm dead set on this because real, confirmed signal from the market is exponentially more impactful to your business than hypothetical insights... and the only thing that provides actual market signal is selling. Think about the difference between asking a prospect...
Good sales vs. bad sales
Selling gets a bad rap, and for a good reason. Many of us have been on the receiving end of a sales pitch that felt pushy or manipulative. Maybe the seller wasn't really listening to your needs. Maybe you could feel them pushing too hard to influence your point of view. Maybe it’s impossible to explain but the whole situation just gave you the ick. These crappy encounters are ubiquitous, but they aren’t representative of all sales. They represent bad sales. Good sales is a conversation. It’s...
Extra Extra is a newsletter about the tactics and mindsets that drive early startup sales. I’ve helped dozens of startups get results like a 50x in repeatable revenue and a 400% lift in sales calls per week.