It's not a sales call

EXTRA EXTRA A newsletter about early sales from The Extra Group Read in browser In all my work with founders, there are two things I’m always going to cover: How to start selling before you feel ready. How to run a sales call. I’ve been noticing something, though. Founders will get on board with selling early pretty quickly – but when it comes to actually scheduling those sales calls, they get stuck. They revert to a prior line of thinking: “I’m not ready.” They share objections like: “Well,...