Going deeper on discovery

EXTRA EXTRA A newsletter about early sales from The Extra Group Read in browser In my last newsletter, I wrote about how confirming demand is THE thing we’re doing on calls with prospects. And how if a prospect doesn’t have demand, you shouldn't sell to them. Makes sense, right? Well, there’s something in here we need to talk about – how terribly challenging it is for founders to put this advice into action. Most founders I know do not follow this advice. Most founders do not do adequate...