Caroline Fay

Extra Extra

Written by Caroline Fay, exited tech founder and recovering sales hater.

Extra Extra is a newsletter about the tactics and mindsets that drive early startup sales. I've helped startups 70x their ARR, grow ARR from $250K to $1.3M in six months, and reach $50K MRR from zero in six months.

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POSTSLINKS
about 5 hours ago

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3 min read
Featured Post

What founders should learn from star sales reps

EXTRA EXTRA A newsletter about early sales from The Extra Group Read in browser I have a friend who works in sales enablement at one of the hottest growth-stage startups around. As a sales enablement leader, his job is, essentially, to teach sellers how to sell. What messages to use, how each product and feature works, and how to sell well. He, and every other enablement lead out there, get the same question over and over from the c-suite: “Why aren’t more people hitting their quotas?!”...

about 1 month ago

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3 min read

Going deeper on discovery

2 months ago

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3 min read

It's not a sales call

3 months ago

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3 min read

How to answer the biggest questions facing your startup

5 months ago

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3 min read

Not all revenue is created equal

5 months ago

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6 min read

The four blockers most likely to slow your sales

6 months ago

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6 min read

The Twelve Blockers Framework

6 months ago

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3 min read

Why this classic startup exercise is driving me bonkers

7 months ago

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5 min read

How to find a light switch

9 months ago

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4 min read

The one hack I actually believe in

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