Caroline Fay

Extra Extra

Written by Caroline Fay, exited tech founder and recovering sales hater.

Extra Extra is a newsletter about the tactics and mindsets that drive early startup sales. I’ve helped dozens of startups get results like a 50x in repeatable revenue and a 400% lift in sales calls per week.

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POSTSLINKS
5 days ago

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3 min read
Featured Post

Not all revenue is created equal

EXTRA EXTRA A newsletter about early sales from The Extra Group Read in browser Our upcoming Revenue Intensive starts on Tuesday, May 19. Scroll down for a discount code. I went to a panel discussion with some investors last week, and one said something that perked my ears up. He said, "When we're evaluating deals, we have to look at the revenue — but more importantly, we have to look at the quality of the revenue." Most founders are working tirelessly on the first part. Too few of them are...

19 days ago

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6 min read

The four blockers most likely to slow your sales

about 1 month ago

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6 min read

The Twelve Blockers Framework

2 months ago

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3 min read

Why this classic startup exercise is driving me bonkers

3 months ago

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5 min read

How to find a light switch

4 months ago

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4 min read

The one hack I actually believe in

6 months ago

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3 min read

My top founder regret

6 months ago

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2 min read

The Pratfall effect

7 months ago

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3 min read

When confidence backfires

8 months ago

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4 min read

The thing about your pipeline problems

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