Why this classic startup exercise is driving me bonkers

EXTRA EXTRA A newsletter about early sales from The Extra Group Read in browser “So who’s your ICP?” If you’re a founder, I’d bet you get asked this question a few times a week. And I’d definitely put money down that you’ve completed the ubiquitous, ever-popular Ideal Customer Profile exercise. You know, the one that looks like this? Source: Fletch. Or maybe it even looks like this: Source: Lenny's Newsletter. Well, I won't mince words. These exercises drive me nuts and I don't like them one...